{"id":79148,"date":"2020-04-21T18:32:58","date_gmt":"2020-04-22T00:32:58","guid":{"rendered":"http:\/\/www.sporthiva.com\/?p=79148"},"modified":"2020-04-21T18:32:58","modified_gmt":"2020-04-22T00:32:58","slug":"el-barca-pondra-apellido-comercial-al-camp-nou-para-luchar-contra-el-coronavirus","status":"publish","type":"post","link":"http:\/\/www.sporthiva.com\/index.php\/2020\/04\/21\/el-barca-pondra-apellido-comercial-al-camp-nou-para-luchar-contra-el-coronavirus\/","title":{"rendered":"El Bar\u00e7a pondr\u00e1 \u00abapellido comercial\u00bb al Camp Nou para luchar contra el coronavirus"},"content":{"rendered":"<h4 class=\"d-subtitle__txt\"><strong>El club cede los \u00abtitle rights\u00bb a su fundaci\u00f3n para que encuentre una empresa patrocinadora<\/strong><\/h4>\n<p><strong>Barcelona, Espa\u00f1a<\/strong><\/p>\n<div>\n<p>El FC Barcelona buscar\u00e1 un patrocinador que explote el nombre (\u00abtitle rights\u00bb) del Camp Nou por una temporada, cediendo los beneficios que se generen por poner \u00abapellido\u00bb al coliseo azulgrana a la lucha contra la epidemia de coronavirus, inform\u00f3 este martes el club azulgrana.<\/p>\n<p>La junta directiva aprob\u00f3 \u00abla cesi\u00f3n de los title rights del Camp Nou, correspondientes a la temporada 2020-2021, a la Fundaci\u00f3n Bar\u00e7a, para conseguir ingresos que se invertir\u00e1n en proyectos de investigaci\u00f3n y en proyectos destinados a luchar contra los efectos de la COVID-19 en Catalu\u00f1a y en el resto del mundo\u00bb.<\/p>\n<p><strong>Vea adem\u00e1s: <\/strong><a href=\"http:\/\/www.sporthiva.com\/index.php\/2020\/04\/21\/la-bundesliga-confirma-que-volvera-el-9-de-mayo-a-puerta-cerrada\/\"><strong>La Bundesliga confirma que volver\u00e1 el 9 de mayo a puerta cerrada<\/strong><\/a><\/p>\n<p>\u00abEstamos muy satisfechos de poder impulsar esta iniciativa que ofrece un activo tan emblem\u00e1tico como es el nombre de nuestro estadio para que las instituciones, entidades y empresas que lo deseen puedan asociarse y, de este modo, contribuir a la lucha contra la COVID-19\u00bb, afirm\u00f3 el vicepresidente del Bar\u00e7a, Jordi Cardoner, citado en el comunicado.<\/p>\n<p>La entidad azulgrana iniciar\u00e1 \u00abun proceso para encontrar un patrocinador que quiera adquirir los title rights del Camp Nou\u00bb, en lo que supone todo un estreno para el Bar\u00e7a, que nunca hasta ahora hab\u00eda explotado este activo (el nombre de su estadio) a nivel comercial.<\/p>\n<p>El patrocinador que acabe siendo seleccionado podr\u00e1 poner \u00abapellido\u00bb al Camp Nou durante una temporada.<\/p>\n<p><strong>Le interesa tambi\u00e9n: <\/strong><a href=\"http:\/\/www.sporthiva.com\/index.php\/2020\/04\/21\/medico-turco-porta-el-9-de-falcao-en-su-traje-de-seguridad-tras-donacion-del-futbolista-al-hospital\/\"><strong>M\u00e9dico turco porta el \u00ab9\u00bb de Falcao en su traje de seguridad tras donaci\u00f3n del futbolista al hospital<\/strong><\/a><\/p>\n<p>La b\u00fasqueda de un patrocinador para los \u00abtitle rights\u00bb del estadio \u00abse hab\u00eda reservado para el Espai Bar\u00e7a, el proyecto de transformaci\u00f3n de las instalaciones del club\u00bb, que incluye la remodelaci\u00f3n del Camp Nou y la transformaci\u00f3n de sus alrededores.<\/p>\n<p>El Bar\u00e7a, no obstante, aclara que la concesi\u00f3n por un a\u00f1o de los \u00abtitles rights\u00bb es compatible con la futura comercializaci\u00f3n de los title rights del futuro Camp Nou para financiar el proyecto Espai Bar\u00e7a.<\/p>\n<p>Los ingresos previstos por el \u00abnaming\u00bb del Camp Nou es uno de los pilares sobre los que se asienta la financiaci\u00f3n del Espai Bar\u00e7a, mientras otra parte provendr\u00eda de las arcas del club y una tercera saldr\u00eda de pr\u00e9stamo.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El club cede los \u00abtitle rights\u00bb a su fundaci\u00f3n para que encuentre una empresa patrocinadora Barcelona, Espa\u00f1a El FC Barcelona buscar\u00e1 un patrocinador que explote el nombre (\u00abtitle rights\u00bb) del Camp Nou por una temporada, cediendo los beneficios que se generen por poner \u00abapellido\u00bb al coliseo azulgrana a la lucha contra la epidemia de coronavirus,&nbsp;<\/p>\n<p><a class=\"btn btn-style\" href=\"http:\/\/www.sporthiva.com\/index.php\/2020\/04\/21\/el-barca-pondra-apellido-comercial-al-camp-nou-para-luchar-contra-el-coronavirus\/\">Continuar leyendo<\/a><\/p>\n","protected":false},"author":7,"featured_media":79149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":""},"categories":[563],"tags":[],"qubely_featured_image_url":{"full":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1.jpg",1024,768,false],"landscape":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-1024x750.jpg",1024,750,true],"portraits":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-540x320.jpg",540,320,true],"thumbnail":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-150x150.jpg",150,150,true],"medium":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-505x379.jpg",505,379,true],"medium_large":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-768x576.jpg",768,576,true],"large":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-960x720.jpg",960,720,true],"1536x1536":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1.jpg",1024,768,false],"2048x2048":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1.jpg",1024,768,false],"alm-thumbnail":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-150x150.jpg",150,150,true],"qubely_landscape":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-1024x750.jpg",1024,750,true],"qubely_portrait":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-540x320.jpg",540,320,true],"qubely_thumbnail":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-140x100.jpg",140,100,true],"sportspress-crop-medium":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-300x300.jpg",300,300,true],"sportspress-fit-medium":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-300x225.jpg",300,225,true],"sportspress-fit-icon":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-128x96.jpg",128,96,true],"sportspress-fit-mini":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-32x24.jpg",32,24,true],"heighlights":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-460x500.jpg",460,500,true],"video-thumb":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-360x235.jpg",360,235,true],"video-thumb2":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-360x422.jpg",360,422,true],"blog-thumb":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-175x150.jpg",175,150,true],"blog-medium":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-750x350.jpg",750,350,true],"blog-full":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-1024x550.jpg",1024,550,true],"popular-post":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-560x510.jpg",560,510,true],"heighlights-post":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-262x236.jpg",262,236,true],"player-thumb":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-270x150.jpg",270,150,true],"wp_rp_thumbnail":["http:\/\/www.sporthiva.com\/wp-content\/uploads\/2020\/04\/Barca-1-150x150.jpg",150,150,true]},"qubely_author":{"display_name":"Evelyn Pineda","author_link":"http:\/\/www.sporthiva.com\/index.php\/author\/epineda\/"},"qubely_comment":0,"qubely_category":"<a href=\"http:\/\/www.sporthiva.com\/index.php\/category\/internacionales\/\" rel=\"category tag\">Internacionales<\/a>","qubely_excerpt":"El club cede los \u00abtitle rights\u00bb a su fundaci\u00f3n para que encuentre una empresa patrocinadora Barcelona, Espa\u00f1a El FC Barcelona buscar\u00e1 un patrocinador que explote el nombre (\u00abtitle rights\u00bb) del Camp Nou por una temporada, cediendo los beneficios que se generen por poner \u00abapellido\u00bb al coliseo azulgrana a la lucha contra la epidemia de coronavirus,&nbsp;Continuar&hellip;","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Bar\u00e7a pondr\u00e1 &quot;apellido comercial&quot; al Camp Nou para luchar contra el coronavirus - Sporthiva Online<\/title>\n<meta name=\"robots\" content=\"index, follow, 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